A team made up of The Olin Studio, Atkin Olshin Schade Architects, the Santo Domingo Tribal Housing Authority and the Santo Domingo Planning Department, focused on a collaborate effort to develop a vision for the connection between the Historic Village and the new development work around Domingo. Approximately 100+ community members participated in the Heritage Walk, allowing designers first hand accounts about what will make this trail specific to the Santo Domingo Community. GOOD is invited to develop Housing Authority visual identity as well as the Trail project identity and campaign.

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Conversation

Santo Domingo is the capital for the 18 Pueblos and known for its Jewelry making and pottery art. The new 16 acres housing development and the 1.5 miles trail symbolize a promise for a better future — progressing economy, building cohesion between Pueblo communities, and preserving heritage. The vision needs a forward brand. However, we soon realized tribal customs and perspective are bounded to a slow and challenging progress. Every step of the way is about understanding who they are and helping the tribal members to learn when to let go in oder to gain.  

 
Phase One: Identity

After we learned the common use of seal amount the tribal culture has its historical ramification, we decided to create a mark that can be part and apart from the seal. The entire system is based on the linguistic tradition and element of shapes to create a family of symbolic visual which communicate the functions and the mission of the authority.  

 
Phase Two: Trail

After we learned the common use of seal amount the tribal culture has its historical ramification, we decided to create a mark that can be part and apart from the seal. The entire system is based on the linguistic tradition and element of shapes to create a family of symbolic visual which communicate the functions and the mission of the authority.